Campaign Analytics — Measuring Performance

Analytics Tab — Measuring Performance

The Analytics tab provides comprehensive campaign performance data.

Stats Cards (Top Row)

Six metric cards showing absolute numbers and rates:

• Total Sent — total emails delivered across all steps
• Delivered — emails that reached the inbox (sent minus bounced)
• Opened — unique opens detected via tracking pixel (with open rate %)
• Replied — leads who sent a reply (with reply rate %)
• Bounced — failed deliveries (with bounce rate %)
• Unsubscribed — leads who opted out (with rate %)

Performance Chart

A timeline chart showing daily sends, opens, and replies. Users can select time ranges: 7 days, 30 days, 90 days, or All time. Helps visualize trends and identify drops in engagement.

Sequence Performance

A per-step breakdown table showing each sequence step's individual performance:

• Step number and subject line
• Sent count
• Open rate (%)
• Reply rate (%)

This reveals which steps are underperforming — for example, if Step 3 has a much lower open rate than Step 1, the subject line may need work. If Step 2 has the highest reply rate, that message is resonating best.

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